The animation industry is somewhat unique since the work is extremely visual in nature. The majority of entry-level hiring is done on the basis of your “demo reel” which is a 1-5 minute film of your best work edited together. If you have drawing or fine-art skills then a traditional art portfolio also goes a very long way in getting the attention of studios. There are many online sites on how to make a good demo reel and individual institutes also guide and help in the preparation of this vital portfolio. Companies advertise for positions or do direct placement from institutes. They also post job openings on online forums like CgTantra.com and CGTalk.com. You can respond to these with your CV and demo reel. Often a personal interview and a 6-8 hour on site test may be required.
Once you get a break in the industry and gather some experience then your network of contacts and word of mouth will always help you to get a head start on job opportunities. Remember: Your portfolio needs to be constantly updated and should not be more than the stipulated duration of 1-3 minutes. Studio head and creative leads are extremely busy people. They very rarely have the time to view demo reels so another important aspect is to keep all the latest stuff first.
As a student you may also have a chance to create a short film alone or with friends. This is a good way to get recognized since you can submit it in short film festivals around the world or have it be seen at local events like Anifest India, International Animation Day, 24 FPS, and Anigraph etc.
As with most industries you have to start at the entry level with a basic skill set and then the salary rises rapidly as does your experience. International studios on an average pay more than domestic ones and the salaries vary by location. Mumbai is currently at the top end of the table. Without a formal salary survey, TASI estimates that a skilled animation director with 6-10 years of experience can earn between INR100,000 – INR300,000 p.m., an entry level artist can draw between INR10,000 – INR15,000 p.m. depending on the city and of course the quality of the demo reel. Senior artists and team leads can command between INR 30,000 – INR 75,000 per month.
The industry has a huge crunch for talent which translates into rapid rise in salary. It is not uncommon for your salary to double every 2-3 years. There is also a great flexibility of being able to do freelance work. Talented students can start freelance work even before completing their courses.
It is important to remember that animation is first an art-form and because this art-form became so popular it soon became a profession and then a business. Have fun with the art-form and the business will follow you for sure. The more fun you have, more the business!
Yes. Very good! It opens every day at 4.30 am when all the fresh ‘produce’ arrives. Most items in the market are very reasonably priced. You can bargain and get very good deals. For festivals there are special discounts.
On a serious note: the market or any industry is as good or bad as the people that are in it. Tomorrow you will be in it. If you are talented, you can help mould the animation industry as you wish. But to excel, it is important to concentrate on and enjoy education, enjoy every project / every assignment and putting in more than 100%.
Considering the growing demand of good personnel at multimedia and animation industry with effective personality and communication skills, we have given emphasis with special classes (free of charge) on development of communication skills, inter personal skills, presentation skills and other soft skills required to keep our students apart from the masses.
We have our own placement division who are having tie up with leading production houses in and around Kolkata and pan india. Students undergoing courses need not to wait for their term to complete rather they are getting placed while pursuing the courses after 8 months of study.
Our highly experienced faculties are helping students to make their portfolio in line with industry standard and demand which helps them to better placed. Resume of the students need not to be forwarded by any students . It is our responsibility to get them to interview board and get selected.