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Digital Marketing(DM)

Learn to manage digital campaigns, analyse data, and grow revenues for companies & brands.

According to TRAI, in 2016, India had 36.74 crore Internet subscribers - and the number is growing every day. India is going digital - which is why recruiters are looking for trained people in Digital Marketing to drive growth! With Arena’s quick course in Digital Marketing, develop the skills that will get you a job & build your career.

India's digital advertising spends will reach 25,800 crores by 2020*. To manage these ad campaigns, companies need thousands of trained professionals. Prepare for these jobs with Arena’s Digital Marketing courses. *Source: FICCI-KPMG report

Why Digital Marketing?

  • Generate leads & aggregate audiences on social media
  • Attract customers & drive sales, adding to your company’s profits
  • Run digital marketing campaigns using tools like AdWords, mobile marketing, YouTube marketing and Web Analytics
  • Leverage SEO (Search Engine Optimisation) to get websites listed in top search engine results
  • Measure the success of Mobile Marketing & analyse its reports

Career options after DM

  • Digital marketing manager/ consultant
  • Digital sales executive
  • SEO (Search Engine Optimization) specialist
  • Social Media Marketing expert
  • Content marketing executive
  • Web & PPC (Pay Per Click) Analyst
  • Online Reputation Management executive

DM – DIGITAL MARKETING COURSE MODULES

Overview
Basic Digital Marketing

Modules

Marketing Principles

Search Marketing

Search Optimization

Display Advertising

E-Mail Marketing

Mobile Marketing

Analytics

Project

Tools

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You will get a Certificate in Digital Marketing on completion of the first semester of the course.

Interested  Join DM

Overview
Advanced Digital Marketing.

Modules

Search Marketing

Social Media Marketing

Social Marketing Optimization

Content Marketing

Affiliate Marketing

Inbound Marketing

E-mail Marketing

Lead Nurturing

Legal, E-Commerce

Web Technologies

Analytics

Project

Tools

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You will get a Advanced Digital Marketing ( DM ) on completion of the course.

Interested  Join DM

Eligibility:

10+2 (Arts/ Science/ Commerce)/ College students.

Duration:

12 months (2 hours a day for 3 days a week.) You can also complete this course quickly by attending extra hours of classes. ( 2 hours a day for 6 days a week.)